Bob is the author of five Amazon #1 selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing.
His book "BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" exposed the dangerous data abuse practices that went on to make international headlines. It was selected "Best of Marketing 2017".
He is creator of the popular “The Ad Contrarian” blog and newsletter, named one of the world's most influential marketing and advertising blogs by Business Insider.
Bob has been CEO of two independent agencies and the U.S. operation of an international agency. In 2012 he was selected "Ad Person of the Year" by the San Francisco Advertising Club.
Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes and many other news outlets throughout the world.
Bob Hoffman Job Title Author & Partner, Type A Group Company THE AD CONTRARIAN
