In this session...
The promise of programmatic marketing hasn’t changed – better targeting, improved efficiencies, and more relevant and personalised experiences. However, efficiencies haven’t been fully realised. The industry is still a mess, technologies are constantly changing with too many or too few options, and there continues to be an overall fragmented experience for the consumer. Automation will continue to streamline efficiencies, but what does this mean for the future of people in advertising?
What You'll Learn from This Session...
- How is technology changing the world of advertising and what does this mean for the future of marketers?
- How technology and AI will allow people to pivot from being ‘media doers’ to ‘media consultants’ to driver stronger business value
- What is the next step for AI and how can Marketers prepare?
