In this session...
Live streaming services such as Twitch, Mixer, and live features on platforms such as Instagram and Facebook allow marketers engaging ways to connect with consumers and grow their audience. How can brands leverage communities within these live environments to provide value and sustain engagement at scale? How can communities come together to experience a moment in real time...together, all at once?
Join Adam Harris with key players in the industry who can speak to experiences and best practices for engaging with communities at scale that will best leverage your brand's best assets.
What You'll Learn from This Session...
- Learn how to build a community in the live digital space and how this differs from other social platforms
- Discover what part real-time communities can play in digital strategies
- Hear from one of the worlds biggest brands on taking their first steps into this space
- Understand best practice for brands when working with influencers and their audiences on live streaming services
- What does success look like?
