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In this session...

From emerging start-ups to established Fortune 500 companies, the individuals tasked with building memorable brands have easily one of the most scrutinized positions in business today.

Regardless of whether you support a fast growth start up or help lead one of the world’s most respected brands, how marketers innovate to stay ahead and build stronger relationships with consumers in a fragmented digital ecosystem has become one of the biggest challenges companies face today.

In the Brand Innovation fireside chat you will hear from two respected leaders in brand marketing today as they share insights and lessons learned from helping manage corporate reputations, deploying disruptive marketing strategies and building lasting brand equity in today’s digital market. View Less

What You'll Learn from This Session...

  1. Learn how today's marketing leaders are leveraging emerging technology to better reach consumers
  2. Hear how brands create experiences with authentic and lasting engagement
  3. Discover predictions for what's on the horizon in this new era of marketing

Presented with


Speakers

Jason Fairchild Co-Founder OpenX
Jill Kramer Managing Director - Advertising Accenture
Mike Fox CMO Culture Trip

Event Details

Event Type Seminar

Track  Brand Innovation