In this session...
Against a global background of isolationism, uncertainty, and mistrust, today’s Britons demonstrate unexpected confidence in their nation and belief in the potential of major brands for stability, truth and leadership.
McCann Worldgroup UK and McCann Truth Central have been researching the mood of the nation since 2007. Although much has changed in the past decade, there are deeper stories that transcend recent events.
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Join us for a fascinating session as a panel of experts will explore key findings from this on-going Truth About Britain research initiative and the wider implications for brands today.
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What You'll Learn from This Session...
- Key findings from our on-going Truth About Britain research initiative.
- The deep stories that capture the values, the attitudes, and the beliefs that are intrinsic to British culture.
- The importance and value of truth in today's Britain against a global background of isolationism, uncertainty, and mistrust.
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