In this session...
Octagon & FRUKT take a look at how brands are benefitting by targeting consumers at the heart of their passion – the live experience. Using examples from recent live sport & music events, both agencies will highlight how the live experience enables brands to drive a more meaningful relationship with fans. A panel discussion involving brands, rights holders, digital platforms and venues all giving their opinions of why the live experience still matters & how they have achieved goals from activation in this space.
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By demonstrating how brands are activating in the live space we’ll also look at what the worlds of sport and entertainment can learn from each other.
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