Joel Seymour-Hyde

Joel joined Octagon 7 years ago from MediaCom, and is now Senior Vice President of Strategy, advising clients on sponsorship selection, acquisition and activation. Joel works across the Octagon regional client base for brands such as MasterCard, Cisco, Mars and Sony Mobile. Joel has an international focus to his work, having lead projects across Europe, the Middle East and India. Joel also leads the on-going development and implementation of Octagon’s suite of proprietary sponsorship tools, including the renowned Passion Drivers™ research, which quantifies why fans are fans. In addition he pioneered work into understanding the phenomenon of the multi-screening sports fan. Away from work, Joel is a (unsurprisingly) a committed sports fan himself, with particular interest in the success / travails of the England Rugby team and Reading FC