Hanneke Willenborg

Hanneke Willenborg is CMO at Seventh Generation, based in Burlington Vermont. In this role she oversees the disruptive innovation and the movement building that the brand is leading in order to achieve its 2025 Corporate Conscious goals. In 2019 she was placed in the Forbes CMO Next Honoree list.

Prior to this Hanneke was in several roles across Unilevers Foods and Home Care divisions based in London, Milan, Rome, Moscow and Rotterdam. She was based in Burlington Vermont before as the ‘Great Brand Mother’ at Ben & Jerry’s.

Hanneke’s purpose is to use her love and power to help solve for inequity. She was born and raised in the Netherlands and now lives with her husband and 3 kids in the beautiful Green Mountain state.