In this session...
What lies ahead? The future of marketing is often debated but the tumultuous change in 2020 means that the world is in flux. We no longer live, work or consume in the same way. We look at what is next for brands, agencies and tech; how has the acceleration to digital changed how marketers are going to behave for the future? Has the pandemic changed marketing forever and what should brands focus on for the short and medium term future?
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