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Media & Entertainment

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With entertainers and celebrities crowned as the new monarchs of media, fans are connected like never before to celebrities, athletes and influencers alike. The Media and Entertainment Track will dive deep into where that fascination stems from, and how marketers can win big in the media and entertainment worlds.
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Thu ● 9:00 AM

The New Frontier of Media: Delivering on Digital

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Thu ● 10:00 AM

The Future of Advanced Media Buying: Simplifying and Unifying the Industry

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Thu ● 11:00 AM

Go Where Your Fans Are: Bringing TV to Real Life

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Thu ● 12:00 PM

The Art of Branded Entertainment

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Thu ● 1:00 PM

The Alchemy of Performance: An Inside Look at the Director/Actor Relationship

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Thu ● 2:00 PM

Question Your Answers: Lessons from The Atlantic and HBO

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Thu ● 3:00 PM

Shared Moments in the Age of Proximity: What Brands Can Learn From The Power of Music Experiences

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Thu ● 4:00 PM

Decoding the Music Experience

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