Events: New York 2018 | Calendar / Advertising Week

1:00 ^PM

Culture Summit Live Summit Monetizing the Live Stream

Culture Stage

Although still a numbers game, monetization is undoubtedly enhanced by having the right audience and the right platform. And delivering on premium content and a seamless experience can uncover a loyal viewership base – making for a stronger sell for branded content clients. Hear stories of failure and tips for success in monetizing live video.

Eddie Vaca Founder and CEO, AmpLive

Jonathan Anastas Chief Marketing Officer, LiveXLive

Anthony Danzi SVP of Sales, Twitch

Cole Morgan CEO, Let’s Go Live

Eddie Vaca

Jonathan Anastas

1:40 ^PM

Culture Summit Live Summit Under the Influence of Streaming

Culture Stage

Consumers today rely on streaming services to binge watch their favorite shows on Hulu, follow the latest creator on YouTube, listen to music and podcasts on Spotify, and even catch the game live. Panelists discuss the new world of video – for advertisers and viewers alike – driven by the influence of streaming services.

Victor Haseman Host, Video Marketing Intelligence

Kyle J. Britt Head of Experience, Vudu Advertising

Stéphane Coruble CEO, RTL AdConnect

Kelly McMahon SVP, Global Demand Operations, SpotX

Michael Rivo Marketing Director, Salesforce

Victor Haseman

Kyle J. Britt

2:20 ^PM

Culture Summit Live Summit The 2018 OTT Experience

Culture Stage

Platforms today need to deliver on the experience, from customizing content and features across devices and a range of payment plans. On top of this, fans are becoming an active part of the experience, interacting with hosts and offering opinions in the comments thread. Today’s OTT players are reimagining what it means to be a platform.

Bennett Crumbling TV Strategy & BD Lead, The Trade Desk

Roy Firestone Head of VIdeo, OpenX

Samantha Cooper Executive Vice President of Distribution Partnerships, Viacom

Brian Hunt Head of OTT/CTV Advertising Sales, Sinclair Broadcast Group

Amanda Tarpey Senior Vice President, Digital Audience Measurement , Nielsen

Alex Wallace VP, Entertainment and Oath Studios, Oath

Bennett Crumbling

Roy Firestone

Connects Bar - L2

Captify Speakeasy Stage

AMC Lincoln Square

Target Stage

Culture Stage

Twitter Stage

Univision Stage

IBM Stage

Foursquare

Realtor.com Stage

Walt Disney Company Stage

Microsoft Stage

Workshop Stage

NewGen Stage

Playstation

David Rubenstein Atrium

Gotham Comedy Club

Samsung 837

Sugar Factory

Terminal 5

Slate NY

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