In this session...
Sinclair Broadcast Group stands at the sharp point of the development and deployment of ATSC 3.0, the broadcast standard that is expected to fully revolutionize the broadcast television industry. From live mobile streaming at scale, and targeted ad-supported services, to delivery to home, mobile and automobile devices, Sinclair's large footprint is a force for change. As consumer behavior shifts from linear stationary consumption to on-demand mobile consumption, Sinclair is determined to help bring local broadcasting into the future.
Culture Summit