In this session...
Today scale is a given but, in an era of digital disruption – from the way consumers select and make online purchase decisions, to the data being used to target buyers – accuracy and quality matter. The call for quality data is sweeping the fast-changing world of programmatic, as marketers are starting to focus less on quantity and more on quality data. Explore key challenges, opportunities, and the impact of accuracy on ROI.
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In this panel, Lotame will dissect the different challenges data buyers and sellers face when assessing data quality and explore the impact quality data can have on campaigns and KPIs.
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What You'll Learn from This Session...
- Data quality -– why now? Quality vs Scale
- Quality has different meanings for different business applications. How do you define quality within your organization?
- What is the impact of data quality on targeting, measurement and ROI?
- As a data owner or buyer, on which key areas should you focus?
- What actions can you take now to ensure your organization is using the highest quality data?
By The Numbers