Tech Not Tiaras: Building Tomorrow's Workforce

Gen Z girls apparently feel STEM-related jobs are just “not for them.” So how do we break stereotypes and fix our gender-imbalanced pipeline? Today’s leading tech companies – Microsoft, IBM, Google, GE, Verizon—have joined the Ad Council on a new ‘SheCanSTEM’ campaign to inspire more female talent for tomorrow’s industries. Today’s leading tech companies – Microsoft, IBM, Google, GE, Verizon—have joined the Ad Council on a new ‘SheCanSTEM’ campaign to inspire more female talent for tomorrow’s industries. By showcasing the accomplishments of women via today’s leading tech companies, we can rebrand STEM as cool, creative and inspiring and, ultimately, fuel the next generation of women. This debate, featuring female leaders in the tech and digital media space, will dive into the importance of keeping girls engaged in STE, how we can re-establish a connection to the STEM brand and show marketers and agencies how to get involved.