Reaching the Unreachable

In today’s media landscape, there is choice and flexibility for millennials and Gen Z-ers. They are watching TV in new ways, on many screens, time shifting and place shifting in favor of convenience. And they are flocking to entertainment brands like VICE and Hulu to seek a new entertainment and news experience and tapping into - and even shaping - culture. Hulu and VICE present a candid lesson about how brands can stay relevant in this ever-evolving state of media and explore the opportunities to capitalize on the deep connections that today’s young, digital natives have with the content they love.