Creativity today is being redefined—not just by AI, but by how we make, learn, and share. Being best-in-class isn’t about shortcuts, but the courage to try, commit, refine, and value process as much as product. In this fireside chat, Instrument CCO Nishat Akhtar and ŌURA’s Head of Brand Design, Benjamin Parisot, explore the tension AI creates—efficiency for business, imagination for creatives—and the opportunity to combine both with authenticity, taste, and a relentless willingness to learn.
Nishat Akhtar
Chief Creative Officer
Instrument
Benjamin Parisot
Head of Brand Design
ŌURA
