Gaming isn’t just about engagement, it’s about conversion. With billions of players worldwide, gaming is now one of the most powerful engines for commerce. From rewarded ads that drive direct purchases, to in-game stores and virtual items that blur the line between play and pay, the opportunity for brands goes far beyond awareness. This session will unpack how advertisers can move from impressions to transactions, exploring best practices in gamified commerce, purchase-triggered rewards, and shoppable moments inside player experiences. A brand case study will demonstrate how gaming activations translate directly into measurable sales impact.
Jorge Prado
Co-Founder & CEO
Admazing
Justin Breton
Brand Experiences & Strategic Partnerships
Walmart
Maya Kosovalic
VP Marketing
NYX Professional Makeup
Danica Chong
Group Director, Investment
WPP Unite
