Gaming is not a single channel, it’s an ecosystem spanning console, PC, mobile, esports, and UGC. For advertisers, the challenge is how to balance premium integrations with scalable, performance-driven media. This panel will explore where gaming fits in the broader media mix and how brands can measure success across channels. Panelists from Activision, Publicis Media, and Playstation. will share strategies for buying, scaling, and proving impact in gaming.
Samantha Lim
SVP, Gaming Strategy & Innovation
Publicis Media
Andy Martinson
Senior Marketing Manager, Media Strategy
H&R Block
Jonathan Stringfield
VP Global Business Strategy, Analytics & Trust
Microsoft Advertising
Abraham Snyder
Sr. Director, Revenue Operations & Strategy
Playstation
