From championship matches to creator showdowns, gaming events are now mainstream cultural tentpoles. The value for advertisers extends far beyond the competition itself—it lives in the content fans consume, the conversations that trend across social platforms, and the communities that rally around the action. This panel unpacks how brands can plug into this energy through event sponsorships like Twitchcon, live-streamed content, and fan-first activations—showcasing a case study on how these moments drive measurable business impact.
Victor Lu
Global Head of Brand Partnerships Studio, Twitch
Amazon
Albert Thompson
Managing Director, Digital Innovation
Walton Isaacson
Stephanie Hawkins
Director, Gaming
Wavemaker
André Swanston
Founder & CEO
PHYND
