Is it Time to Redefine the Role? The remit of the modern marketing leader is expanding rapidly — and so are the expectations from boards, CEOs, and teams. Once seen primarily as brand stewards and storytellers, today’s CMOs are being called to do much more: drive innovation, shape customer experience, unlock new revenue streams, and lead with data-driven foresight.
Michelle Froah
Global Chief Marketing and Innovation Officer, SVP of Corporate Solutions
ETS
Zach Peikon
Managing Director
Heller
George Hammer
Global Head of Luxury Marketing
Marriott International
Nandini Nandakumar
Global Marketing Director, Smirnoff
Diageo
