It's All in the Delivery: How Repeating CTV Ads Affect Viewers and Brands

Did you know that repeating ads on streaming negatively impacts purchase intent by 16%? Not only is ad overexposure wasting valuable impressions, but brands are actively paying for a decrease in the very metrics that they want to lift. This presentation with Nexxen and MAGNA Media Trials will showcase key findings from their co-authored report, It's All in the Delivery: How a Negative CTV Ad Experience Affects Viewers, Brands, and Platforms, and share actionable solutions that help mitigate bad consumer ad experiences.