CTV and Retail Media: How They are Working Together to Drive Results for Brands

With CTV ad spend projected to reach $25 billion this year, it is the fastest-growing video platform. Retail Media Networks increasingly intertwine with CTV, presenting a tremendous and growing opportunity for advertisers. In this discussion, you’ll see how marketers are using CTV to create a unified campaign that offers increased scale, engagement, precision and a premium environment on the biggest screen in the home.