Maximizing Value and Effectiveness of CTV Through Activation Strategies

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CTV provides substantial value for marketers with its ability to target audiences, optimize campaigns in-flight and provide unique insights through advanced measurement. But CTV also offers a host of activation strategies that allow marketers to align CTV inventory access with their campaign goals, from Programmatic Guaranteed deals and Private Marketplaces to traditional Managed Service activations with a traditional IO. With so many options, how do you determine the best approach for your campaign strategy?
Walt Horstman SVP Advanced Media and Advertising‚Äč
Simran Kaur Associate Director, Programmatic
Allison Goreham Senior Media Director
Warner Bros. Discovery
Melanie Brown Vice President, Advanced Television
Ally Appelbaum Sr. Director, Publisher Development, Self-Serve

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