Maximizing Value and Effectiveness of CTV Through Activation Strategies


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CTV provides substantial value for marketers with its ability to target audiences, optimize campaigns in-flight and provide unique insights through advanced measurement. But CTV also offers a host of activation strategies that allow marketers to align CTV inventory access with their campaign goals, from Programmatic Guaranteed deals and Private Marketplaces to traditional Managed Service activations with a traditional IO. With so many options, how do you determine the best approach for your campaign strategy?
Walt Horstman SVP Advanced Media and Advertising​
TiVo
Simran Kaur Associate Director, Programmatic
EssenceMediacom
Allison Goreham Senior Media Director
Warner Bros. Discovery
Melanie Brown Vice President, Advanced Television
Tubi
Ally Appelbaum Sr. Director, Publisher Development, Self-Serve
Nexxen


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