Measuring What Matters: Unlocking Incrementality for Business Outcomes

As advertising and media move from analog to addressable, the measurement of direct business results becomes increasingly more important. Hear from measurement experts across the ecosystem on the latest innovations in outcome-based measurement, including Tune-in, Digital Conversion, Retail Visitation, Theatrical/Box Office, and more. Learn best practices for understanding the true incremental business impact of your ad spend, and how to optimize future campaigns with more precise targeting.