As advertising and media move from analog to addressable, the measurement of direct business results becomes increasingly more important. Hear from measurement experts across the ecosystem on the latest innovations in outcome-based measurement, including Tune-in, Digital Conversion, Retail Visitation, Theatrical/Box Office, and more. Learn best practices for understanding the true incremental business impact of your ad spend, and how to optimize future campaigns with more precise targeting.
Jorge Ruiz
Global Head of Marketing Science
TikTok
Stephanie Geno
Senior Vice President, Marketing & Strategy
Affinity Solutions
Amy Dalsan
Senior Research Manager
Spotify
Kris Magel
VP Head of Agency and Publisher Solutions
Samba TV
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