Leveraging Sales Data to Elevate In-Flight Optimization


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20:42

Making Entertainment That Moves People


As marketers navigate reduced budgets and increased market competition, it’s more difficult than ever to reach and engage their target audience. Discover best practices for using sales data to improve campaigns in-flight and how verified purchase optimization is revolutionizing how advertisers bring their media campaigns to market.
Jennifer Gold SVP and Group Lead, Agency Partnerships
Circana
Dan Perez VP, CPG Media Solutions
Epsilon


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