Self-Service Revolution: Empowering the Media Industry Through Automation


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14:20

Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph


How consumers shop continues to evolve, and the advertising industry will need to meet shopping behaviors by investing in new technology and efficient tools to keep up. In this session, leading marketers will discuss the growing trend of self-service platforms, and share observations about future opportunities that empower advertisers with ease and seamless ability to design effective media experiences at scale. ​
Guthrie Collin VP of Product
Roundel
Michael Greene SVP of Global Vertical Strategy
Criteo
Melissa Burdick President & Co-Founder
Pacvue
Karthik Yemmaneur Head of Product, Ad-Tech and Commercial Capabilities
PepsiCo eCommerce
Amman Badlani Executive Director, Head of Search
GroupM


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