Two marketing leaders of two very different companies sit down to discuss one thing they have in common: their success in making best-in-class entertainment for consumers. Lyft is a leader in the branded entertainment space, producing everything from a comedy web series to music videos with global superstars. Warner Bros. Discovery is known for the most memorable stories, franchises and IP of our time. What strategies do these companies (with very different business models) share? And what are tomorrow's opportunities?
Zach Greenberger
Chief Business Officer
Lyft
Pata Spagnoletto
Global Chief Marketing Officer
Warner Bros. Discovery Streaming
David Anderson
Partner, UTA & Co-Head of Entertainment & Culture Marketing
UTA
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