The Next Frontier of Retail Media: Unlocking the Potential of the Physical Store

Physical stores represent a massive opportunity for brands to reach their target audience, where they make the majority (85%) of their purchases. And while the store has gained traction as an advertising medium, brands are still learning how to unlock its potential. In this session, we'll ask our panel of experts to share more on the current state of in-store retail media, how brands are leveraging it and predictions for the future of this emerging channel.