For decades, brands have been the main drivers of trends, decisions and influence. Fast-forward to today, it’s not just larger brands, but with the rise of social media, the communities of SMBs have power and a significant say over how a brand is perceived. As brands look to grow and excel in this new era, this discussion dives into how they must embrace their community as a core element of their marketing strategy.
Matt McCue
Founder and Editor
The Creative Factor
Matt Clunan
VP of Brand
Fiverr
