Laura Knebusch shares how Georgia-Pacific partnered with OMD and Disney/Hulu to experiment with data clean rooms. The discussion explores how one low risk test helped improve CTV results, prove-out data clean room concept and hedge against the cookie-less future.
Laura Knebusch
Senior Vice President CPG Marketing and CX
Georgia-Pacific
Dhomonique Murphy
Founder & President
The Right Method
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