Clash of the Titans: Data Privacy vs. AI — Are Brands and Agencies Ready?

In omnichannel marketing, brands and agencies face the delicate task of employing AI-powered solutions while respecting customer privacy. Brian Quinn, President and GM of AppsFlyer, will discuss the ramifications of user-level privacy changes, data privacy regulations, and how marketers are balancing the demand for customized content and meaningful interactions while protecting consumer data.