Dave Olesnevich In Conversation with Advertising Week's Global President Ruth Mortimer

There’s a tectonic shift happening in how we use and apply data today and the growing sophistication and widespread utilization of AI and machine learning. Consumer privacy is center stage, the cookieless future is imminent and marketers need to adapt now. Many solutions have been proposed to address these ongoing headwinds, but one omnipresent force is often overlooked: weather.