European export, Formula One has made its way to the US, with a new sports fandom in tow – and it’s safe to say it’s not going anywhere soon. Brand opportunities abound, but with only 20 athletes in the entire world participating in the sport, F1 is exclusive and difficult to break into.
In this session, experts will tackle what this new opportunity means for marketers and how brands can effectively position their campaigns and partnerships to capitalize on the newfound racing craze with authenticity and efficacy.
Jacob Agajanian
President & Co-Founder
Race Service
Douglas Brundage
Founder & CEO
Kingsland
Alex Davies
Managing Editor, F1
The Athletic
Olly Mitchell
Vice President, Motorsport
Octagon UK
Lisa Harap-Canfield
SVP of Client Partnerships
VaynerMedia
