Innovating Brand Excellence: Dive into CVS and Outback's bold collaboration with Adlook, disrupting SPO norms. By using Scope3 annd Adelaide signals as inputs, they developed a game-changing playbook highlighting how to surpass brand benchmarks continuously and address open web challenges head-on.
Patrick Gut
VP, US
Adlook
Melissa Scarlino
VP, Research & Analytics
UM Worldwide
