The New Community Playbook with Tarte's VP of Global Marketing, Donna Kirkland

While many iconic brands are continuing to lean into strategic outreach and support from digital communities, tarte is turning that playbook on its head. Tarte is introducing a new community playbook, utilizing its strong connections with its dedicated digital community to give back. Taking their already formed emotional relationships with their digital community one step further, tarte is using that strong connection as a way to give back to various communities on and off social media.