Young men’s attitudes towards gender equality are on a steep decline. Given the growth of misogynistic social media influencers and predatory algorithms that increase their exposure to negative stereotypes, the deterioration is not surprising. Alongside these trends is a concerning rise in depression and mental health issues in young men. So, what role does advertising play in this paradox? This powerful panel will share their perspectives and explore how redressing masculinities impacts brands and drives positive social change.
Sara Denby
Head of the Unstereotype Alliance Secretariat
UN Women
Fernando Desouches
Managing Director, New Macho
BBD Perfect Storm
Rebecca Swift
SVP of Creative
Getty Images
Rachel Lowenstein
Global Head of Inclusive Innovation
Mindshare
Stephanie Jacoby
Senior Vice President Brand Marketing
Diageo
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