With nearly 40 years of heritage in making fruit snacks, General Mills has established itself as the beloved fruity treat for Gen Z with Gushers, Fruit by the Foot and Fruit Roll-Up. Sensing a new, enigmatic generation of teens, General Mills knew they needed to revamp these iconic brands in a manner that speaks to teens and the parents who shop for them. Join General Mills and their design partner Pearlfisher to delve into the challenges of bringing new life and relevance to a recognizable product portfolio.
Teman Evans
Global Head of Design
General Mills
Hamish Campbell
VP, Executive Creative Director, New York
Pearlfisher
Erika Wheless
Reporter
AdAge
