Recent ANA/4As research shows incumbent agencies spend an average of $400,000 defending an account, with non-incumbents spending upwards of $200,000 to participate in a review. What factors predict this costly process will occur? How can clients and agencies use their time most efficiently and foster mutually beneficial new business relationships?
Marilyn Mead Brutoco
VP Marketing
Winmo
Lisa Colantuono
President
AAR Partners
Marla Kaplowitz
President and CEO
4A's
Karina Kogan
Chief Marketing and Commercial Officer
Pvolve
Charles Littlefield
VP Brand Marketing
Mast-Jägermeister US, Inc.
