Designing Sustainability: Bridging the Gap between Branding and Commitment

Explore the persistent use of clichéd design in conveying sustainability commitments and the subsequent lack of consumer engagement with these investments. Learn to break free from stereotypical visuals and harmonize brand strategy with sustainability efforts. Understand how design can bridge organizational and communication gaps, transforming sustainability messaging. Discover the untapped potential for brands to align their sustainability investments with the strength of their branding.