Haunting Beauty: How ColourPop Cosmetics & Disney Made Magic


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20:42

Making Entertainment That Moves People


Join us as we delve into the captivating journey behind our Haunted Mansion collaboration. Explore our meticulous approach to selecting the perfect partnerships and discover the secrets to our marketing strategy for this unique launch. Get an exclusive walkthrough of the process, from conception to execution, and learn how we successfully balanced our brand and licensee requirements. Gain valuable insights into the contributing factors that made our Disney Haunted Mansion collaboration a resounding success!
Dhomonique Murphy Founder & President
The Right Method
Dasha Suharev Director of Brand Partnerships & Growth
ColourPop Cosmetics