Brand mascots — we know ‘em, we love ‘em and they’re taking over our FYPs. It’s no secret that brand mascots are taking social by storm. The way brands leverage mascots has evolved — they’ve been able to unlock new functions and “lives” online. With these personas entering the social media space now more than ever, marketers need to know what goes into creating a strong digital presence for their own mascots. Hear from some iconic brands as they discuss best practices for bringing your brand’s mascot to life on social media.
Gabe Gordon
Co-founder and CEO
Reach Agency
Bryan Waddell
Brand Marketing Manager
Nestle
Ben Mattes
Senior Vice President, Angry Birds Brand Strategy
Rovio
Kristen Thompson
Senior Vice President & President, Frozen & Vegetables
B&G Foods
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Learning Path:
The Fundamentals of Social
4 Videos, 2.25 hrs
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