Brand Mascots Get Social


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The New Era of Touring & Live Music Events: Exploring Opportunities for Brands


Brand mascots — we know ‘em, we love ‘em and they’re taking over our FYPs. It’s no secret that brand mascots are taking social by storm. The way brands leverage mascots has evolved — they’ve been able to unlock new functions and “lives” online. With these personas entering the social media space now more than ever, marketers need to know what goes into creating a strong digital presence for their own mascots. Hear from some iconic brands as they discuss best practices for bringing your brand’s mascot to life on social media.
Gabe Gordon Co-founder and CEO
Reach Agency
Bryan Waddell Brand Marketing Manager
Nestle
Ben Mattes Senior Vice President, Angry Birds Brand Strategy
Rovio
Kristen Thompson Senior Vice President & President, Frozen & Vegetables
B&G Foods


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Learning Path:

The Fundamentals of Social

4 Videos, 2.25 hrs