The Evolving Role of B2B CMOs: Navigating the Digital Transformation Landscape


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In this exclusive interview, Shameer Aerkulangara, Executive Director, and Business Growth Strategist from Essence MediaCom B2B group, discusses the findings of their recent global B2B CMO survey, "The CMO Coming of Age Story," in partnership with NewtonX and shares insights into the ever-evolving role of B2B Chief Marketing Officers. Shameer sheds light on the challenges and opportunities modern CMOs face in a digital-first world and provides recommendations for success in this dynamic landscape.
Shameer Aerkulangara Executive Director, Business Growth & Strategy Lead
EssenceMediacom
Dhomonique Murphy Founder & President
The Right Method


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5 Videos, 2 hrs