From Pumpkin Spice Lattes to Pumpkin Cream Cold Brew: How Starbucks Masters Seasonal Marketing

Seasonality can significantly impact marketing strategies. Over the course of the past several decades, Starbucks has become synonymous with successful seasonal marketing, cueing countdowns for its holiday menus and the annual return of the Pumpkin Spice Latte. Hear from Kyndra Russell, SVP, Marketing at Starbucks, as she unpacks why a balance between innovation and familiarity can help build – and maintain – brand love.