The Future of Media Buying: Mass Local Influencer Activations by the 100s and 1000s

Between data privacy regulations, generational changes in content consumption, social media platform turbulence, and more, digital media buying is undergoing its most change in decades. As more people increasingly turn to social media influencers to make decisions, brands and government agencies have begun to integrate them more deeply into their media mix. But deploying the most desirable kinds of influencers — highly vetted, trusted, authentic and targeted influencers at scale - can prove challenging. Rob Perry is the CEO and Founder of XOMAD — a 14-year-old influencer marketing company with a 60+ full-time engineering team — which has pioneered the activation of local nano- and micro-influencers at scale.