Demand More from Your Data: Using AI to Drive ROI

Today, brands have access to more data than ever before — from the quality of the environment in which an ad is served to the attention an ad is able to capture. How can brands use this data to optimize media strategy and make every dollar count? In this session, we’ll touch on how data and AI are transforming the industry and the new possibilities this opens for brands to drive real, meaningful and measurable outcomes.