Fragmented or Whole? Takeaways from the 2023 State of the Whole Brand Report

Join Barkley as they unveil the data behind their fourth installment of the Whole Brand Report, a research study of 6,000 consumers and 184 brands across 25 categories. Moderated by Barkley's Chief Strategy Officer, Chris Cardetti, this session features Whole Brand marketers, including Marianne Radley, CMO at Smoothie King, and Michael Frease, Head of Creative at Whirlpool. Learn from powerful brands that constantly modernize to meet the needs of their consumers and outperform their competitors.