From Proxy to Purchase: How Consumer Purchase Data Drives Media Accountability

Up Next:


Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph

Legacy proxy metrics like views and foot traffic no longer cut it in today’s always-on addressable media marketplace. They are subjective and do not reflect what really matters: “How much incremental revenue did my advertising generate?” Fortunately, the tide has shifted, and true outcome-driven marketing is now within grasp, finally helping advertisers understand what advertising efforts drive sales.
Damian Garbaccio Chief Business & Marketing Officer
Affinity Solutions
Matt Scheckner Chairman
Advertising Week

Try these courses

Learning Path:

The Fundamentals of Data Marketing

7 Videos, 3.25 hrs
Learning Path:

The Fundamentals of Advertising

7 Videos, 2.25 hrs