From Proxy to Purchase: How Consumer Purchase Data Drives Media Accountability


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Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph


Legacy proxy metrics like views and foot traffic no longer cut it in today’s always-on addressable media marketplace. They are subjective and do not reflect what really matters: “How much incremental revenue did my advertising generate?” Fortunately, the tide has shifted, and true outcome-driven marketing is now within grasp, finally helping advertisers understand what advertising efforts drive sales.
Damian Garbaccio Chief Business & Marketing Officer
Affinity Solutions
Matt Scheckner Chairman
Advertising Week


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