Legacy proxy metrics like views and foot traffic no longer cut it in today’s always-on addressable media marketplace. They are subjective and do not reflect what really matters: “How much incremental revenue did my advertising generate?” Fortunately, the tide has shifted, and true outcome-driven marketing is now within grasp, finally helping advertisers understand what advertising efforts drive sales.
Damian Garbaccio
Chief Business & Marketing Officer
Affinity Solutions
Matt Scheckner
Chairman
Advertising Week
