USA TODAY Network Interview with VP Estee Cross

In 2024, marketers will build privacy-first x omnichannel marketing strategies. They need to meet the consumer in their decision-making process. This comes down to understanding your customers, how to best communicate by medium and where they can be reached. In this interview, VP, Head of National Sales, Estee Cross, explains how USA TODAY Networks applies audience data and new commerce products for full funnel solutions.