Demographics Alone Do Not Define a Group: Why Cultural Data Matters

Consumers are more culturally diverse than ever, and they are hungry for culturally relevant content. The challenge is that reaching diverse customers is more difficult than it has ever been with increasing restrictions and privacy laws. And until now, data-driven cultural accuracy in marketing solutions has been elusive. Join UniWorld Group’s President & CEO for a discussion on why data needs cultural context to be leveraged accurately and effectively.