Daniel Riddell, CTO of A Parent Media Co. Inc., discusses how leading-edge technology can generate more accurate advertiser metadata and open net-new advertising opportunities. Daniel explores how increased transparency and granularity of advertiser metadata offers greater supply reach for advertisers and new demand opportunities for publishers while elevating brand safety and putting informed control into decision-makers' hands.
Daniel Riddell
Chief Technology Officer
Safe Exchange
Michael Gewirtzman
Global Vice President, Programming
Advertising Week
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